The Lean CPTO
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Get the kit · US$47

Before You Pay a Developer

Know what to ask, what to check and what must be in your name, before you sign.

About to pay a developer? Under 25 minutes of short videos and eight one-pagers to fill in.

The kit on a laptop, tablet and phone: the first lesson, the Quote check one-pager and a short video Get the kit · US$47

One payment. A$69 in Australia, ¥7,500 in Japan.
Not useful? Full refund within 14 days, no reason needed.

Three ways this goes wrong

The quote keeps growing

It looked fixed. Then came overtime, extras and changes nobody priced.

They've gone quiet

The demos stop, the milestones slip, and you've already paid a big deposit.

It isn't in your name

The code, hosting or main account belongs to someone else, and now you can't get in.

This is for you if

  • You're about to pay a developer or an agency
  • You've got a quote and aren't sure it's right
  • You built something with AI and need a developer to finish it
  • You're not technical and want to ask better questions

It's not for you if

  • You're a developer yourself
  • You want someone to build it for you
  • You're looking for a contract or legal advice

By the time you finish, you'll have

What's in the kit

Get the kit · US$47

The eight one-pagers

Click one to see it. These are previews. You get the full pages in the kit.

Watch one lesson free

Check the quote, 2 minutes. It goes with the Quote check above.

Launch bonus

The first 10 buyers can send me one quote or brief, and I'll send back a short video review within 3 business days. Until 26 November, or when the 10 are gone. It's my feedback, not legal advice or a rewrite.

Who's behind it

I'm Matt Ainsworth. I've spent 20 years in product, sales, marketing and mentoring, across Japan and Australia, and more recently helping technical and non-technical founders build products and work with developers, onshore and offshore.

The Lean CPTO is how I help people build better products, leaner, with sales built in from day one.

"As a founder without a strong technical background, I knew we needed to introduce advanced IT and AI solutions into our company, but I often felt uncertain about where to start. He guided me from the very beginning."

Kayo, Founder, Tokyo, Japan. From working with me directly, not from this kit.

Get the kit

US$47

A$69 in Australia · ¥7,500 in Japan

One payment. Watch it in order, then fill in the one-pagers before you sign anything.

Get the kit

After you pay, you go straight to your videos and one-pagers.
Not useful? Tell me within 14 days and I'll refund you in full. No reason needed.

If you want help after that, what you paid comes off the Build Case if you book within 60 days. That's where I go through your numbers, your tools and any dev quote you have, and tell you whether to build, buy or wait. If you've taken a refund, there's nothing to credit.

Questions

Do I need to be technical?

No. It's written for people who aren't.

Is this legal advice?

No. It's general guidance. Get a lawyer to read anything you sign.

I've already got a quote. Is it too late?

No. Start with the quote check and the ownership list.

What if it isn't useful?

Tell me within 14 days and I'll refund you in full. No reason needed.

Do you earn anything if I hire a developer you mention?

I work with development partners and may earn a commission if I refer you. I'll tell you when that applies.