"I'm paying for ChatGPT, Claude, Lovable and two tools I forgot about."
Live workshops for non-technical B2B founders
Use AI to build less and sell sooner.
Short, live, hands-on workshops on the tech and AI questions keeping you up at night. Every one comes with a sales lens, so you leave with something built and a real next step with a buyer.
01
AI Stack for Your First Sale
US$47
02
Is My AI-Built App Safe to Sell?
US$47
03
The Last 20% Customers Pay For
US$47
The rule for every workshop
- One tech deliverable
- Something you build or fix in the session, set up safely and in your name.
- One sales deliverable
- A buyer list, an offer or clear evidence of who will pay.
- One buyer action
- Before the week is out: a real conversation or a payment ask.
Workshop 01 · Start here
AI Stack for Your First Sale
Most founders have five AI subscriptions and no customers. In 90 minutes you'll cut your stack down to the tools that matter, set them up safely, and then use them live to build a buyer list, an offer page and a payment link.
Sound familiar?
"I don't know which of these is safe to put customer data into."
"I've built a lot with AI. I haven't sold anything with it."
US$47
One payment.
Reserve your seat · US$47 [add ws_stack_url]No income promises. You leave with tools and a plan; results depend on your market and your effort.
- Format
- 90-minute live workshop on Zoom
- When
- [DATE] · [TIME] AEST
- Seats
- Capped at 30 founders
- Can't attend?
- You get the full replay and every template
- Credit
- Your US$47 comes off Sell as you build if you join within 14 days
This is for you if
- You're a non-technical B2B founder
- You have an idea or early product, and few or no paying customers
- You use AI tools but your setup feels scattered and expensive
- You want a simple setup you can run in a few hours a week
This isn't for you if
- You're a developer looking for a deep technical course
- You want someone to build your product for you
- You sell only to consumers. The examples are all B2B
What you walk away with
Tech
- Your Founder Stack map
- One tool per job, with the monthly cost next to each
- Accounts set up safely
- In your name, on the right plan, with spend limits on
- The prompt pack
- The exact prompts we use live for buyer research, outreach and offer writing
- A data safety rule sheet
- One page on what never goes into a free AI tool
Sales
- A buyer list, started
- The first names on a list of 20 real businesses you can reach this month
- An outreach message
- Short, specific and written for those buyers, not a template blast
- A one-page offer
- A draft offer page with a payment link and an intake form behind it
- A 7-day plan
- Who you'll message, when, and the day you'll ask for payment
The 90 minutes
Hands on. Laptop open. Half tech, half sales.
- 00:00 Stack audit List every tool you pay for. We cut whatever isn't earning its place. Tech
- 00:10 The Founder Stack Six jobs, one tool each. What's worth paying for, and what to skip. Tech
- 00:25 Data safety rules What never goes into a free AI tool, and the settings to switch on today. Tech
- 00:35 Live build: your buyer list Use AI to find and qualify real businesses with your problem that you can reach this month. Sales
- 00:55 Live build: your offer Draft a one-page offer, then connect a payment link and an intake form. Sales
- 01:15 Hot seats Three founders get their stack and offer reviewed live. Everyone learns from each one. Both
- 01:25 Your 7-day plan Who you'll message, when you'll ask for payment, and how you'll know it's working. Sales
The Founder Stack: six jobs, one tool each
You don't need more tools. You need one tool doing each of these jobs, set up properly. We'll map yours in the session.
AI assistant
Your thinking partner, writer and researcher.
ChatGPT, Claude or Gemini, on a paid plan
Buyer research
Find and qualify the businesses that have your problem.
LinkedIn and company websites, with your AI assistant
One-page site
An offer page you can change in minutes, not weeks.
A simple page builder, or the site you already have
Payments
Take real money before you build anything bigger.
A payment link, such as Stripe
Intake form
Collect what you need to deliver by hand.
Any simple form tool
Customer notes
Track every conversation, offer and payment ask.
A spreadsheet or a simple CRM
We're not paid by any tool we recommend. If that ever changes, we'll tell you in writing.
The 7 days after
- Day 1
- Finish your list of 20 buyers
- Days 2 to 5
- Send your messages and have the conversations
- Day 6
- Make at least one payment ask
- Day 7
- Score your week: conversations, offers, asks, sales
What's included
- The 90-minute live workshop
- Full replay
- Founder Stack cheat sheet
- The prompt pack
- Data safety rule sheet and offer page template
- US$47 credit toward Sell as you build, valid 14 days
90 minutes. US$47. A stack that sells. [DATE] · [TIME] AEST · Capped at 30 founders
Reserve your seat [add ws_stack_url]Next in the series
Already built something with AI?
Workshop 02
Is My AI-Built App Safe to Sell?
You built it with Lovable, Bolt or Replit. Now you're about to take real customers and real money. Find out what's exposed before they do.
65% of vibe-coded apps scanned in 2025 had security issues. Source: Escape.tech
We check
- Exposed API keys and secrets
- Who can read your database
- Logins and passwords
- Spend limits and runaway costs
- Backups
- Every account in your name
You leave with
A red, amber or green report on your app, a plain-English fix list, and an honest answer to one more question: has anyone paid for it yet?
- Format
- 2-hour live workshop, plus a 15-minute written review of your app
- Seats
- Up to 15 founders
- When
- [DATE] · [TIME] AEST
Workshop 03
The Last 20% Customers Pay For
You got 80% of your app built in a weekend. The last 20% is eating your credits and your evenings. Stop fixing everything, and finish only what buyers will pay for.
Every feature has to earn its place with a customer. The Kill List rule from Sell as you build
We work through
- Breaking the debugging loop
- Prompting and testing in small steps
- Sorting bugs by customer impact
- Parking features nobody asked for
- Stopping credit burn
- A two-week finish line
You leave with
Your Kill List, a two-week ship list you can actually finish, and a short script for putting it in front of a paying pilot customer.
- Format
- 2-hour live workshop. Bring your app and your feature list
- Seats
- Up to 12 founders
- When
- [DATE] · [TIME] AEST
Where the workshops lead
Each workshop fixes one problem. The program fixes the path.
Sell as you build is a 12-week program for non-technical B2B founders: get a paid pilot, deliver it with a simple Founder MVP you own, then grow. Live group calls every week and six months in the founder group.
- Step 1
- Take a workshop. Fix one tech problem and take one sales action.
- Step 2
- Join Sell as you build. Your workshop fee comes off the price if you join within 14 days.
- Step 3
- Get hands-on help, only if you need it. Build Sprint, done-for-you builds or Fractional CTO access.
Your host
Matt Ainsworth
Matt has spent 20+ years across product, technology, sales and marketing in Australia and Japan. He has run three of his own ventures, built communities and sales functions from scratch, and mentored founders for over a decade.
He has seen the developer relationship from both sides, so he knows where founders lose money, and where they don't need to.
Questions
Do I need to be technical?
No. These are built for non-technical founders. If you can use a browser and an AI chat tool, you're ready.
Which one should I start with?
AI Stack for Your First Sale. If you already have an AI-built app and want to take payments, start with Is My AI-Built App Safe to Sell?
What if I can't make it live?
Every workshop is recorded, and you get the replay and all templates. Coming live gets you the hot seats and your questions answered.
What time are they?
Scheduled to suit Australia and Asia-Pacific.
Does my fee count toward the program?
Yes. Join Sell as you build within 14 days and your workshop fee comes off the price.
Will this get me customers?
We don't promise income. You leave with the tools, a plan and a real buyer action. Results depend on your market and the work you put in.