Program to Product · for leadership and L&D firm owners
Your existing clients, paying every month for implementation on your model.
In 12 weeks, have your existing clients paying for an AI-assisted implementation product built on your model, without building an app or an LMS. 12 weeks, done with you.
First paid pilot by week 6. A build-ready spec by week 8. Subscriptions and a growth plan by week 12.
Read the full offer doc: what you get, how it runs, the price and the week 8 guarantee
The problem
Three problems after the program ends.
The implementation product is built to fix all three, starting with clients who already trust you.
1. You only get paid for the event
Revenue rises and falls with the next workshop, and the client goes quiet once the program closes.
The fix, Sell it: Offer the follow-through to clients who just finished, as ongoing support they pay for every month.
2. It isn't used on the job, and nobody can prove it worked
Three in four leadership development leads estimate less than half of what they train is applied on the job, and only 39% measure behaviour change.
The fix, Prove it: Check-ins, practice and manager prompts between sessions, plus a scorecard of what people actually do differently.
3. No one has time to follow through
41% of training teams say a lack of people or resources is their biggest challenge.
The fix, Grow it: It runs for them every month, so their team doesn't have to.
Read the guide: Why Leadership Training Fails After the Program Ends
This is for you if
- You founded or run a leadership or L&D firm with a team, usually 2 to 50 people, associates and contract facilitators included
- You sell mostly to corporate L&D and HR buyers
- You have a named signature program, model or framework that you created
- You can bring one senior facilitator or program lead
It isn't for you if
- You're a solo operator, with no team or associates
- You run L&D inside a company (you're the client, not the firm)
- Your main program is licensed from someone else
- You want it built for you without testing it first
How it works
The Implementation Engine.
Sell it, build it by hand first, then grow it. Every step is a decision you make and a thing you keep.
Weeks 1 to 4 · Sell it
Paid Before Built
a paid pilot, or a clean no
-
Program Pick week 1
Score your programs on repeat buyers, a named model, behaviours you can measure, and clients asking "what happens after the workshop?". Pick the one with the best shot.
-
Offer Kit week 2 to 3
Design one implementation product that attaches to the workshop. Price it per participant, write the offer, and prepare the IP and AI governance one-pager procurement will ask for.
-
Paid Pilots week 4
8 to 10 conversations with clients who already trust you. Paid pilots signed before anything is built.
Beats: Content is free
Weeks 5 to 8 · Prove it
Proven by Hand
real results, no app yet
-
Pilot by Hand week 5 to 6
Run the pilot with an AI assistant set up on your model (enterprise settings, no training on client data) and scripted human check-ins. Log what participants actually use.
-
ROI Scorecard week 7
Measure behaviour change: baseline against now, manager observation, and two or three participant stories.
-
Build Spec week 8
A spec of only what participants used and clients paid for, plus a one-page case study.
Beats: Burned by tech
Weeks 9 to 12 · Grow it
Paid Every Month
and it runs without me
-
Subscriptions week 9 to 10
Turn pilots into subscriptions with a renewal conversation led by the ROI scorecard, and set your pricing tiers.
-
Proof Channel week 11
Take the case study to other teams inside your pilot clients, then to the rest of your client list.
-
Team Handoff week 12
Decide whether to build, buy or partner, and leave with a 12-month plan that moves delivery off you.
Beats: I'm the bottleneck
What you get
Things you finish and keep.
- One signature program chosen and designed as an implementation product
- A pricing model and tiers
- A client offer one-pager and pre-sale scripts
- An IP and AI governance one-pager for procurement (enterprise tools, no training on client data, data residency, ownership)
- A paid pilot run by hand, with a usage log
- A client ROI scorecard
- A build-ready spec, and a build, buy or partner decision
- A 90-day growth plan
How it runs
Implementation, not more information.
A weekly 60 to 90-minute working session with Matt. Templates and worksheets for every step, and message support between sessions.
Every session ends with a decision and a next action. You make the calls and the client asks. Matt guides, scripts, reviews and keeps you honest.
Price. We talk price on the Product Pick call, once we know which program you'd start with.
Questions
What owners ask first.
I don't have time.
Weeks 1 to 4 run on conversations you're already having with existing clients. The whole point is getting you out of the delivery calendar.
My clients won't pay for this.
That's exactly what weeks 1 to 4 test, before you spend anything on building. Corporate buyers already pay for AI coaches. The question is whether they buy one built on your model or someone else's.
My content can't be automated. It's the human in the room.
Agreed. The workshop stays human. The product handles the in-between: practice, reminders and reflection.
Won't it cannibalise my workshops?
It attaches to the workshop and is priced as an add-on. FranklinCovey, Blanchard and Sandler sell reinforcement on top of delivery.
Is my IP safe with you?
Yes. We'll never ask you to hand over your IP, and no AI model is trained on it. The Preview only needs a few lines in your own words, we never share or sell them, and we delete them from our site after 90 days. When we build your coach, we guard your IP too: it stays private to your paying clients, with no public clone and no training on your content or client data, and you keep ownership. Week 3 also gives you an IP and AI governance one-pager for procurement.
Start with one program.
Describe one program and the free Program to Product Preview shows you the product it could become, a sample coaching session on your own model, and a price, in about a minute.
The Product Pick call is free and takes 30 minutes. We pick the program with the best shot and map how you'd pre-sell it to 3 clients. You leave with that plan either way.